![]() “Bing bong” isn’t the only Sidetalk soundbite to develop a viral life of its own the audio “ what do you want to tell Joe Byron right now?” has been used as a sound in 39,000 TikTok videos and counting. Just as you grasp what’s going on, the video cuts to something just as nuts. ![]() Take, for example, the 5-second clip of a man in a hard hat and sweatpants holding two dogs and urging Ariana Grande to visit Coney Island. The account’s clips have complex layers of weirdness that you could unpeel like an onion - if you had more than a few seconds to process them. Sidetalk captures a gritty and uninhibited side of the city. Since Sidetalk’s first YouTube video in October 2019, the duo has reliably uploaded minute-long dispatches from the wild sidewalks of New York and amassed over 370,000 YouTube subscribers, a million Instagram followers, and 2.8 million TikTok followers. Created by a pair of NYU film students named Jack Byrne and Trent Simonian, the channel opens each video with the “bing bong” sound of subway doors closing. ![]() The spirit of New York - That utterance is a nod to Sidetalk, the social media channel that calls itself “New York’s one-minute street show,” which recorded and posted the original video. Amid the euphoric chaos, a camera captures the berserk fans’ quotes, like “we have de Blasio, we have Cuomo, it was rough shit, but we have the Knicks!” At one point, the video cuts from a joyful fan releasing a guttural squawk to another crowd member who delivers the golden words: “ Bing bong!” Whenever a video has sound potential, users specifically request in the comments for the creator to “make this a sound.” What if they could throw a couple of dollars their way to say thanks? What if TJ could earn money directly through TikTok instead of GoFundMe? What if TikTok paid me for this brilliant idea? All equally important things to think about.But what does it mean? - The catchphrase comes from a viral video shot October 20 outside of Madison Square Garden in which a raucous crowd of screaming fans celebrates the Knicks beating the Celtics in double-overtime. Something like virtual tipping still feels clunky on platforms like Twitter, but on TikTok, it would make a lot of sense. Hawke had no way of controlling the fact that their video surpassed Gracie’s in popularity, but it doesn’t mean Gracie doesn’t feel like she got shafted in the process. However, Hawke’s video was actually hopping on a trend originally created by a user named Gracie. I’m thinking of a trend on the app that had a similar omnipresence back during early quarantine: “Excuse me, her name is Margo.” Ryleigh Hawke and their lizard Margo went so viral for their rap about Margo’s name that it became the basis of a Tiagz song. But when that creativity reaches mainstream status-being lip-synced by glammed-up celebrities-there’s not yet an effective way for the creator to be compensated, and in some cases, their work can get forgotten altogether. Tj sidetalk free#I go all kinds of ways on this, because the free flow of creativity and the way TikTok facilitates the easy building and adapting and changing of content is exactly the magic that makes the app so remarkable (that, and the recently-leaked algorithm ). “So we should be paying everyone that makes a viral sound?” one user asked. “I never thought a dumb idiot like me would be this popular.”ĭespite the outpouring of support, video rubbed a lot of commenters the wrong way. “You don’t know how much this means to me,” TJ says in a recent video, reacting to the wave of donations. The GoFundMe set up in his honor has already earned over $30,000. The man, whose name is TJ, is speaking to the public through the account of Zoë McCreary. “I didn’t make this up…these are the rules.” “Since you used his sound, you now each owe him $200,” says. ![]() The celebrity-filled video has over 40 million views, but a stitch from a user named pointed out something necessary : the man whose voice is behind most of the sound is currently unhoused, and there’s a GoFundMe raising money to help his situation. ![]()
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